Every company faces the challenge of creating an innovative and unique digital experience. Whether it’s creating a website, navigating online shopping and marketplace platforms, or migrating your company to digital maturity, most organizations face the same digital transformation challenge. How do you make your digital content pop while still preserving the unique style of your business and achieve your specific online business goals? In other to overcome these challenges, your business needs a transparent and goal-oriented data-driven digital strategy.
These eight strategies can help take your business from digital mess to digital success in just a few easy steps.
- Develop Your Key Question
When it comes to creating a unified digital strategy, you’re going to organize your website around a central question or theme that conveys the message of your business compellingly. The same is true for analyzing your digital ROI. By gathering analytic data that answer the question your site is asking, you can improve the way customers experience your site and streamline your digital strategy.
- Create Cross-Functional Teams
One of the best ways to improve Return on Investment (ROI) is to crowdsource a diverse analysis team that represents many different components of your business. By reviewing multiple areas of your business from a cross-team perspective, you achieve the most thorough review of your strategy and the best feedback from which you can improve.
- Ask External Reviewers for Help
As valuable as your team can be, don’t just rely on their resources when it comes to reviewing your digital strategy. Book an external marketing or digital transformation expert to do a thorough systems review of your company to identify any problem areas your team might be missing. Fresh eyes can make all the difference in the world.
- Review Your Safety Protocol
An under looked aspect of digital ROI is also how safe and secured it is; that is, how protected your information, digital assets, and customer data is. Ensure your network is well-defended from security breaches or hacking threats to protect the investments you’re making into your digital strategy.
- Don’t Forget Tangible Outcomes:
When it comes to digital strategy, a lot of times, tangible outcomes can get lost in the woodwork. Digital analysis often focuses on hard to quantify results like improved performance, better marketing keywords, and internal systems productivity. By looking at places in your digital strategy that produce quantifiable, tangible outcomes, you can highlight the things you did right and bring more of them into the picture.
- Create Short Bursts of Improvement Structured Over Time
In the world of digital transformation, slow and steady is not always better. Short, effective bursts of improvement can help target immediate problems as they arise without bogging down projects long-term and creating expensive and unwieldy resource drains. Structure multiple short systems overhauls for the most effective use of your workforce and ROI.
- Focus on Guiding Initiatives
Wherever you are in the ROI improvement cycle, it’s essential to take a step back and refocus on your guiding principles every so often. Developers can easily get bogged down in the technical nitty-gritty and lose track of the overarching tenets, so taking a moment to focus now and then, will substantially benefit your development process in terms of focus and drive.
- Create Compelling Content
No matter what product, services or system you’re overhauling, make sure every piece of work you do is optimized and compelling for top service. Drawing in customers is your primary goal, and keeping your content creative and impactful will allow both existing and new customers to keep coming back time and time again.
Conclusion:
Having a detailed plan for your digital goals helps to calculate risk, identify opportunities, and deliver tangible business results from your business’s digital transformation. According to Harvard Business Review, 56% of CEOs state that digital improvements to their companies have increased revenue. Boosting your return on investment (ROI) is a critical component of digital transformation. Still, some business owners might be at a loss as to how to effectively boost a digital ROI without losing sight of original business goals.
If you’d like to learn more why not speak to us directly, call us on +442034416513 or visit our website on www.cxportal.com and we’ll help you in any way we can.
Joel Green
CXPORTAL is your award-winning AI, ML, SAP Commerce Cloud and eCommerce digital transformation solutions provider, CXPORTAL is specialised in Innovating business strategy, design and development of digital products, digital platforms engineering and data science solutions. CXPORTAL Leverage Artificial Intelligence, Machine Learning Algorithms, Deep Learning Models, and big data Analytics to unlock and scale your business data, and optimising the operating model for exponential business impact.
