SAP Hybris allows companies to manage e-commerce in a single information space online and Offline. SAP Hybris is a web content management solution that enables relevant, personalized and exceptional customer experiences. SAP Hybris includes tools for managing products and catalogs, importing product and catalog data, and creating collaborative workflows for asset management teams.
SAP Hybris allow you to optimize the work of marketing and sales departments, centrally personalize interaction with each customer, and also identify the effectiveness of marketing channels by visualizing the results of each of them within advertising and communication campaigns. SAP Hybris, regularly included in the lists of the best commercial software platforms in the world, includes master data management functions (Product Content Management or Product Information Management), See Why remarketing tools, order management functionality, as well as advanced product promotion technologies. SAP Hybris Commerce provides 3 scenarios of use, depending on the specifics of the company: b2c, b2b and marketplace, that is, the ability to provide services to the end consumer directly.
SAP Hybris Benefits and capabilities;
- Plenty of pre-loaded features, it is easily adaptable, reliable, cloud based and highly integrated with ecosystem
- Personalize your marketing engagement with each of your customers across multiple channels in a single marketing campaign
- Synchronize all online and offline customer touchpoints, including websites, call centers, mobile devices, social media and print
- An open platform enables rapid integration into the existing IT infrastructure of your business
- Convenient tools for searching and promoting products, managing data, orders and web content, which are chosen by the world’s leading e-commerce companies
- Easy to scale with business growth
- Numerous setup and payment options. The solution is beneficial for both large and medium corporations.
SAP Hybris Disadvantages;
- Licencing fee is expensive and it is also expensive to implement and maintained
- It required extensive training and knowledge to implement and get the platform up-running.
- Required large amount of customisation and configuration
- Not an ideal solution for small businesses or start-up with less capital
SAP Hybris Marketing is aimed at increasing customer loyalty. Its mission is to manage the customer experience gained from communicating with the brand. This requires focusing on the real problems and needs of the client. The use of Big Data helps in this, including unstructured information, studying the client’s behavioural characteristics. The solution even allows you to analyse data such as location, request time, profile and social media preferences and much more.
As a result, the company comes to personalized marketing, and it can interact with its millions of customers as if it were one single person, offering the right product at the right time and through the right channel. After studying customer behaviour, you can even determine the communication channel with the maximum conversion; form a remarketing strategy, a system of notifications and personalized promotions.
Conclusion
Experience shows that building a new platform everything “from scratch” is very expensive, time consuming and risky. To summarize, SAP Hybris is an enterprise eCommerce solution, which offer B2C, B2B and B2B2C solutions to organisation. SAP Hybris can be configured and customised and to suit every business needs and requirements, across every touchpoint such as; Instore, Social, POS, Call centres, mobile and print. SAP Hybris give businesses the capabilities with a go to market faster with plenty of preloaded features and true omnichannel capabilities and customer experience can be personalised.
Want to learn more how we can help your brand with our all-in-one bespoke SAP Hybris solutions, you can talk to our team directly by calling us now on +442034416513. Our team are keen to answer any questions you may have.
Jones-Anderson
CXPORTAL is your award-winning AI, ML, SAP Commerce Cloud and eCommerce digital transformation solutions provider, CXPORTAL is specialised in Innovating business strategy, design and development of digital products, digital platforms engineering and data science solutions. CXPORTAL Leverage Artificial Intelligence, Machine Learning Algorithms, Deep Learning Models, and big data Analytics to unlock and scale your business data, and optimising the operating model for exponential business impact.
